LE TOUR DE L’OUEST
FONTS
GT Planar by Grilli Type
Centra No2 by Sharp Type
In collaboration with
Emma Robert
Anaïs Lagarrigue
Tania Keyrouz
Salomé Nizard
After a 65-year break, the Tour de l’Ouest, France’s premier cycling event, is reinventing itself for this edition. And what better way to change perspective than to put yourself in the shoes of a cyclist? For this student project, we created the identity of the Tour de l’Ouest. Discover the Tour de l’Ouest through the eyes of the riders with a vintage logo featuring a cyclist and an iconography that gives the feeling of speed.