JULIANA CEPEDA IS A GRAPHIC DESIGNER+CREATIVE DIRECTOR BASED IN PARIS/FRANCE

COLLECTION DE PHOBIES

FONTS

Cirka by Pangram Pangram

Atlas Grotesk by Kai Bernau, Susana Carvalho
& Christian Schwartz

Objects

A6 publication
A3 poster
3mm keychain Plexiglas

This fictional project addresses the prevalent phobias across Europe and explores potential treatment methods. Exposure therapy, a common approach to treating phobias, involves gradually exposing patients to their feared stimuli until they learn to manage their anxiety.

To facilitate this process, virtual reality can be utilized to initiate the exposure. However, this initial step may prove too intense for some patients, potentially reinforcing their phobia.
To mitigate this issue, I proposed the use of gradual exposure signs tailored to specific phobias and environments. These signs, strategically placed in locations where the phobia is most likely to be triggered, aid in the gradual desensitization of the patient.

By habituating individuals to their phobias in a controlled manner, this technique serves as an effective precursor to full exposure therapy.